Rebranding is a significant move for every brand to show the world that they have changed, and nothing is going to be the same anymore. As a web development agency, it's crucial to help our clients go through this process as smoothly as possible and communicate new messages to the world with updated designs and products. We were dedicated to helping Bitstock to rebrand its identity and become Bit.Plus. In this blog post, we are going to tell you all about how we achieved this.

Previously, Bitstock used to be a place where you could trade cryptocurrency anonymously, while Bitstock+ was a mobile and web app that required registration. As a result, it was decided to merge both platforms and unite it under the Bit.plus brand.

We were happy to help with rebranding, refreshing designs, names, and add additional features to the product. As a part of the process, we proceeded with a complete redesign of the mobile and web app, including:

• a new home screen
• smoother navigation through the app
• a 2-step registration process
• cleaner account details and dashboard on the web.

Feel free to explore it in action here.

"With the new name, we show our clients and competitors that we offer something extra. The latest and, at the same time, logical addition is the possibility of acquiring or selling investment gold in a unique way," says Bit.plus founder Martin Stránský.

Previously Bit.plus was all about just trading Bitcoin, but now users can purchase “Digitised” gold directly from the app. The possibilities with it are limitless:

• Purchases from 750 CZK, which is less than 1g (gram)
• Possibility to withdraw gold as physical gold - either in their Client Center or in Au-tomats
• Users can have their gold sent to an address of their choice from 1 OZ
• It is indirectly connected to Bitcoin (digital gold), where we refer to Gold in our app as digitized gold

For this option, we've designed special AUM (Au-tomats), and redesigned BTMs - Bitcoinmat, which is located at the moment at OC Novy Smichov.

Bit.plus is the fastest place to sell, buy and manage your Bitcoins and now even Gold. Apart from current innovations, Bit.plus is going to add even more services to the table in the future. We are excited to support them on their successful journey.